As you may already know, AdWords is Google’s pay-per-click advertising service. Customers search for certain keywords and will see the ads near the top of their search results. The right campaign means qualified leads for [...]
So here’s the deal. Conventional wisdom says it only makes sense for you to use Google AdWords pay-per-click advertising if you sell goods or services with a relatively high item ticket price or high lifetime [...]
RELEVANCE Adwords campaigns are all about relevance. Campaigns should be set up granularly with properly written and tested ad messages for each keyword theme. If you put all your keywords in the same group [...]
